Thursday, 18 July 2013

Turning Grayscale to Color in Photoshop

See you in HOW’s 2014 Design Annual?


DESIGN
COMPETITIONS
HOW Design
PRINT Magazine
FROM HOW + PRINT
HOW International Design Awards

Is this your year to win a
2-page spread in HOW Magazine?

Best of Show 2012
Enter the HOW International Design Awards and you could win international recognition and prizes including:
  • A 2-page spread in HOW's 2014 Design Annual
  • Free airfare, hotel and registration for HOW Design Live 2014 in Boston
  • And more!
Is your design the best of the best? Submit your design—in 11 categories covering everything from packaging to signage to editorial work—and find out!
Save $15 off each entry when you submit your work by the
Early-Bird Deadline: August 15, 2013.
Register today!


Freelance Proposals and Pricing


Freelance Proposals and Pricing


HOWHOW NEWS
July 8, 2013
DESIGN + INSPIRATION + BUSINESS
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HOW DESIGN     EVENTS     COMPETITIONS     JOBS      ONLINE EDUCATION     SHOP     SUBSCRIBE
standout100% of You Have Done This
One hundred percent is a bold prediction, but I am confident in my calculations. What is it that all of you have done? Freelance. Even if you work in a full-time job, you have been contacted and asked to assist in a project for a friend, associate or acquaintance. How can I be so sure? It's a matter of numbers. And, if you are an active freelancer, you need to ask yourself - 'Am I getting noticed?'

Freelancers can be segmented into three categories: Full-Time Freelancers, Part-Time Freelancers and the Occasional Freelancer.

Over the past five years, content production and design needs have escalated to the point that it would be difficult to name one business that has not had a need for the creative. Hundreds of businesses open daily. They need logos, websites, advertising, content, and more.

Having done my share of freelance work as an "Occasional Freelancer," I can offer a few suggestions for those of you just getting your feet wet.

1. Never work with someone that says, "I don't have a lot of money, but..." Trust me.

2. Charge a flat fee for some projects . This just means that you should value the work that you do. A logo, for instance, might take just two to three hours to create. If you charge $50 an hour, that's $150 and perhaps the most important investment a company can make. Value it for what it is, not the time it takes to create it. Some of us work faster than others, but it doesn't change the worth of that logo. As the foundation of a business, my suggestion is to start at $750 as a flat fee.

3. Keep learning. The winners in today's technology-driven world are you - designers, creatives, artists, illustrators. Understand your own significance and continue to add skills and knowledge to your personal tool kit. It will not only make you vital, you will enjoy it!

4. Your sanity is more important than money. Don't overpromise, overschedule or overengage clients that are unsure of what they want.

5. Sometimes you have to ruin your magnificent creation because your client wants to "help" with  designs or content. Let it go and move on. Yes you created it, but you don't own it.


pppf_cover_1Tips On Freelancing
Negotiating a price for your brilliant creations is not always easy. The best way to start is to know how others are doing it.  Pricing, Proposals and Positioning for Freelancers is a download from the pages of HOW Magazine that can provide you with information about creating proposals, developing positioning strategies and setting prices.

Most importantly, this digital download provides a step-by-step guide to what your project proposals should include suggested by freelance veterans who have learned from their own miscalculations. MORE

buildyourownbrandWho are you? What do you do? What are you selling? Why do I need it?
Social media has made the need for crafting a personal brand crucial. Your Facebook, Twitter, Linkedin all ask for bio information and personal interests. Even if you aren't planning a freelance career, you need to ensure your personal brand is formed now.

It's no surprise that businesses are beginning to scour social media platforms for potential new hires. Make sure you are communicating a positive self-image that any company would be proud to employ.

Robin Landa's Build Your Own Brand suggests 80 prompts and exercises to develop your brand presence, visual identity and your personal elevator pitch. It's a great book for understanding how to craft your message effectively. Learn more.
KathyScott
KATHY SCOTT
Online Editor
HOW Design
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Resources for Designers


INTERNATIONAL13_120x240
NEW Freelancing resource from the editors at HOW
Pricing, Proposals and Positioning for Freelancers

Buy Now
Pricing, Proposals and Positioning for Freelancers

You'll Love This Download If:

  • You are quickly learning freelancing is easier said than done
  • You feel like you should be charging more but don't want to scare off prospective clients
  • You aren't sure when to bite the bullet and when to stand up for your design
In this download from HOW Magazine, freelancers-those new to the game and old pros alike-will benefit from expert advice on constructing proposals, determining positioning and setting prices. If you've ever wondered how to better manage your money for profitability or which potential clients are just jerking you around, this download is for you. Plus, 2012 salary trends give insights into how much others in the industry are making, information on what influence you have over the course of a project (and what you are powerless to weigh in on), and advice on composing the perfect proposal and contract.

Inside Pricing, Proposals and Positioning for Freelancers You'll Find:

  • A detailed plan for avoiding time-wasters and snagging clients who will pay
  • A step-by-step guide to what your project proposals should include
Your Price: $19.99



Sunday, 7 July 2013

Make Your Mark with HOW’s Logo Design Awards


DESIGN
COMPETITIONS

HOW Design
PRINT Magazine
FROM HOW + PRINT
2013LogoLogo_600px
 
DEADLINE: AUGUST 1, 2013

A good logo is an elegant exercise in branding, design and even psychology—why wouldn't we want to celebrate the best?

Submit the logo work you've done for yourself, your clients—or even an imaginary companyto the HOW Logo Design Awards. If you win, you'll see your work featured in HOW magazine's "Behind the Design" column and in HOWdesign.com's Winner's Gallery. And you'll receive a prize package containing design books from MyDesignShop.com, a one-year membership to Design TV and more!
  EnterNowblack



Design iPad apps without writing code | Free Webinar July 9th


Free Webinar
HOW Print
For chevychevers@yahoo.com

Design iPad Apps from InDesign CC - without writing code - with Digital Publishing Suite, Single Edition
With Rufus Deuchler
When: Tuesday, July 9, 2013
2:00-3:00 PM Eastern
Adobe Digital Publishing Suite, Single Edition, provides designers with an intuitive way to create engaging, interactive iPad apps without writing code - directly from InDesign! Plus, Creative Cloud members can now submit an unlimited number of iPad apps to the Apple App Store as part of their membership while also getting access to all the creative tools they need.

In this session, Rufus Deuchler, Design Evangelist at Adobe, will show you everything you need to know to design and prepare an iPad app for submission to the Apple App Store - without writing code! If you are familiar with InDesign, you have all the skills required to design an iPad app!

Design your app:
  • Understand the difference between a single-issue and multi-issue app.
  • Install DPS Desktop Tools and take a tour of how to use these tools to design iPad app
  • Use InDesign to design your iPad app layout
  • Use InDesign to add interactivity
  • Add interactive HTML such as Google maps or animations created in Adobe Edge
  • Preview your content quickly and easily - including interactivity - directly on a connected iPad or on your desktop for rapid testing
Build your app:
  • Move directly from InDesign to the DPS App Builder to prepare the final file that you can then submit to the Apple App Store

Register Now



FREE Webinar sponsored by Adobe Systems




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